Absolute, Absolute, 100%ers

How does filling in the vials prove credibility? there is no proof all of them are legit.

I am entitled to my own opinion about them which is that some of them appear to be legit, but i know for fact the entire recipe will NOT fit into those vials. End of discussion.

Show me how you fit mustard, celery seed, cinnamon, fenugreek etc in the vials individually? you can't, yet all those ARE in the recipe.

You think his recipe only contains 3 herbs? really? yeah, no.

Yes, and i have mentioned this which fits alot of my ingredients. I've stated that one of them has to be italian herbs, one an apple pie spice mix, one maybe a curry powder.

Yet it still makes no sense because you can't use those mixes as they are because their proportions wouldn't be correct. Sage needs to be heavier in the recipe than the amount that would be in an Italian herbs mix.

If you are going to sue, what is your standing? How were you injured? It is a marketing slogan.
They don’t actually claim only 11 ingredients, just 11 secret. Even the Settle’s recipe was claimed short, and we don’t know how many recipes or blends it contains.

I see the vials as having multiple uses.

11 was so heavily marketed by the corporation that if the actual recipe ingredients, (or a representation thereof) were to be put in vials, and stored in the cornerstone of the technical building as essentially a time capsule, anything other than 11 vials would cause unnecessary, visibly huge public problems. CHS hadn’t died when they were being developed, and I believe they were to be presented on his birthday, which would have been great marketing. As smallgree astutely pointed out, the vials were labeled with letters, not numbers. There are a few reasons why that might be useful, but one of them is that letters support multiple ingredients per vial. Some might have more than others, perhaps even hardly containing their contents.

I will state here I commend the artistry involved with the vials creation, and my appreciation has grown tremendously over the past couple years. Anyone can feel free to direct message me if you come to fully agree with that statement and perhaps we can discuss their origin and subtleties.

The whole concept of 11 is marketing, on some level, even if one can tortuously justify it somehow.
Original Recipe etc. are trademarks for marketing. There is no claim to ingredient labeling involved, or that the actual, as first developed “Original Recipe” is in use by your local outlet. We know the recipe significantly varies by country, which tells you all you need to know about the current legitimacy of the recipe.

Just hypothetically, if you have some surprisingly large number, say 50+ ingredients, perhaps you contort things using some combination of:
1) Count seasoning blends that consist of many, many ingredients as 1, and if you have to bump up an ingredient already in the blend, you don’t count it in your 11.
2) Don’t count seasoning blends at all - only refer to pure herbs and spices you added
3) Don’t count salt and pepper of any form, or other items traditionally called seasonings, or fruits, vegetables, roots, berries, adjuncts, leavenings, sweeteners etc.
4) Only count the “secret” 11 herbs and spices. Just count the ones that are unusual. Only count the ones not on everyone’s shelf - the ones people don’t think of often, or even know about. And then maybe the “secret ones” you use a separate company for, like Stange, or split the secret 11 across two companies, and sprinkle in the rest between them according to their specialties. Everything else isn’t counted in the marketing slogan number eleven

Or maybe there really are only 11. I don’t think so, however…..

One more possibility of showing the vials is to avoid deceptive advertising if each vial contains multiple spices instead of just having one. All because 11 vials are shown.
It is indeed a brilliant marketing campaign designed to both protect the company and also the sell the product.

One could claim deceptive advertising and puffery if one is led to believe that the taste is achievable with only 11 herbs and spices.
Humorously, perhaps one could claim harm if spending 10 or more years is claimed trying to achieve the taste of KFC OR all because of the slogan.

Aside, following the experience of DFN101, filling void of the mix met with a degree of difficulty after removing the vegetables items from the list. By removing the vegetables, a claim of 11 herbs and spices is then made possible.

hls.harvard.edu/today/harvard-law-expert-explains-the-burger-king-false-advertising-lawsuit/